About Film Box: Film Box is a photography lab in Nashville by photographers, for photographers. "As photographers in search of beautiful images and a simple workflow return to this classic medium," writes Film Box, "we have – and are currently – witnessing a renaissance of film. This return to film photography is happening at a time when there are fewer labs offering film development & scanning services. We are simply trying to do our part."
About the Project: Film Box requested a unique direct mail campaign that would celebrate the human, tangible process of film photography. A highly tactile package was designed to ship to photographers around the nation containing: a personal letter from the lab's founders; a mini newspaper celebrating film photography and containing information about the lab; and gifts for the recipients in the form of coupons for orders, film canister bags, a custom field notebook, and a screen-printed poster.