PARQUE LIVE
EAV PARQUE LAGE
The Escola de Artes Visuais of Parque Lage is one of the most prestigious institution of visual art education. Founded at 1975 by Brazilian artist Rubens Gerchman, the school is based in a small palace at Parque Lage. Right below Christ The Redeemer statue and close to Lagoa, the park is listed by IPHAN as cultural, environmental and landscape heritage. It is inside this picture surrounded by history that EAV offers courses, seminars, exhibitions and festivals covering all seven arts.
CULTURAL EVENT IN ONE OF RIO’S MOST INFLUENT ART INSTITUTION
In order to raise funds for the school, we were contacted by EAV Alumni (AMEAV) for conceptualizing a big event that breathed this cultural effervescence. This process led in the creation of Parque Live, an event that combined party and art for all ages. The day started with activities for the whole family, all over the park’s garden, including live shows, circus performances and gastronomic attractions. With sunset, in a pool party atmosphere, the palace was taken by DJs from Radio Ibiza, art installations and projections by brazilian artists and EAV’s professors Tina Velho, João Paulo Racy and Thiago Antonio.
We were responsible by all Parque Live creation process, production and advertising, starting by naming. Old photos portraying garden parties were incorporated in a digital environment – in references to all meetings that happened by the school space over time.
