NBC Universal VoD Applications
UX design of NBC Universal's "Video on Demand" applications for Windows 8, Windows Phone, and Xbox One.
The core challenge of this project was to make a single set of applications that, with a few palette swaps and branding tweaks, could accommodate ALL of NBC Universal's entertainment brands. That includes brands as dramatically opposite as CNBC and SyFy, as well as a diverse selection of brands like USA, Telemundo, Sprout, and Bravo. It required extensive research into featured content philosophies, catalog sizes, and existing apps, and involved steady communication with a large number of shareholders.
With a grand total of 36 applications initially slated for launch, we kept to the basics: creating the smoothest possible video playing experience, with a focus on beautiful imagery and getting users to their preferred content in a minimum of clicks.