Packaging Innovation; Mars Celebrations.
Final concept proposal, working Prototype and Story Boards for context
Developed for Mars as a collaboration, to investigate the potential for an all year round product release for market in the UK. Main drivers aimed to tap into the core behaviours of consumers of chocolate and Celebrations, to understand the various consumption patterns / conceptions and implement a fresh direction which would enhance typical sharing scenarios and personal experiences.
Storyboard scenario of use, showcasing the proposed experience and interaction of the new Packaging.
Example of graphical application, internal, external.
Packaging Print template. Illustrator
First stage concept that sought to tap into the Achievements Market, which is broad, seasonal and emotive.