CAMPAIGN FOR SAVLON IN NIGERIA
Our Target Audience is predominantly the woman – who’s a housewife. Women usually have a tendency to be obsessed with the word “LOOK”. We have used a magnifying glass to depict the true meaning of our proposition. Germs are invisible to the naked eye – you have to see through a magnifying glass to be rest assured – Savlon promises that it kills 99.9% germs. Also, a magnifying glass signifies the terminology of a “closer look”. This “closer look” will prove the brand’s efficiency.
We’re emphasizing on the word “FEEL”.. Indirectly stating that we’re far better than competitor brand Dettol – the FEELING of Savlon is extremely mild as compared to that of Dettol.
“FEELING” is also something that has an emotional connect – which works best for our Target Audience. That’s the women.
The previous campaigns for Savlon were based on “Heals without hurting” and “Love the feeling”.. Now, “FEEL The Difference” takes it one step further.
Difference is also a very broad perspective which works in our favor. Subtly it talks about the difference between Dettol and Savlon, and we’re not just speaking about the better smell, not very harsh, not very expensive – all the comparisons fall rightly under – FEEL The Difference.
Through all our Campaigns we will talk about Savlon – FEEL The Difference.
The imagery used will be soft, and will have an emotional connect. All images will focus on the woman, and her feelings, her relationships, her ideologies – bringing her in the forefront.
POSTERS
IN-STORE BRANDING
DANGLERS
PRODUCT DISPLAY
CASH COUNTER
INTERACTIVE
The floor of a super market will have a small patch that’ll be striking white in color. We have the magnifying glass placed there, which reads – FEEL The Difference.
There is an OBVIOUS Difference between the rest of the flooring and this white floor – that’s clean and absolutely free of germs.
OUTDOOR BRANDING
WALKING BILL-BOARDS
MOBILE VAN ADVERTISING
& OTHER COLLATERALS
