Claudio Barreiro's profile

Lehman Brothers in Layman's terms

The Annual Report
Tasked with designing an annual report about the rise and fall of the Lehman Brothers (a global financial services firm, before declaring bankruptcy in 2008) I chose to explain its complex history in a manner elementary enough for a layperson to follow. Hence the title...in Layman's terms.
 
Inspiration
Seeing as this was a business and economic matter, I drew inspiration from the financial times (a pink newspaper in the UK fixed on such matters), the look and feel of the Oxford Dictionary (as the dictionary explains meaning of words, and in this case the meaning of the Lehman story) and lastly stock graphs (for obvious reasons). 
Contents page
Page 1 - 2 : The Beginning
Pages 3 - 4 : The Positive Incline
Pages 5 - 6: The Fall From Grace
Page 7 : The Wrap Up 
Back Cover
Lehman Brothers in Layman's terms
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Lehman Brothers in Layman's terms

An annual report about the rise and fall of the Lehman brothers...in Layman's terms. Created in 2012.

Published: