Pete Tong is not just one of the worlds most recognised DJ’s having gained a huge following from his Essential Selection radio show and club residencies across the UK, Ibiza and the US but he’s also established himself as one of the leading tastemakers in global dance music. So it was no surprise when Warner Music UK reached out to Bolder Creative to create a contemporary visual campaign for their new compilation album… 'Pete Tong Classics’.
Inspired by Pete’s twenty year reign of pushing the boundaries of dance music, Bolder Creative placed Pete within an exciting sound reactive cityscape for the sleeve and TV commercial. The combination of watching him DJ and exploring the featured music as a series of abstract visualisations creates a truly immersive audio visual experience.
Creating distinctive audio sculptures that represent key frequencies and tracks from the album, Bolder Creative encapsulated a dynamic and evolving architectural environment that perfectly reflects Pete’s DJ presence and his musical selections that span the last two dance music decades.
Behind the scenes.