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    Il Masetto - Hamburgeria Nazionale rises in the old town centre of Genova to reestablish the dignity to the street food industry in Italy. The ar… Read More
    Il Masetto - Hamburgeria Nazionale rises in the old town centre of Genova to reestablish the dignity to the street food industry in Italy. The artwork and the interior design embrace the philosophy of the offered recipes and ingredients. The artisans who achieved the project and who made its fulfilment possible are all from Genova and the used materials are all made in Italy and hand completed. The graphics mean to espouse the artisan knowledge with the unmistakable traditional Burger House style, trying also to harmonize the welcoming and warm ambience with simple signs and soft colours with a special care of the colours of the fresh-baked bread, the rich Piedmontese meat with intense red hues and the amber and swarthy shades of the handcrafted beers. Read Less
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l Masetto - Hamburgeria Nazionale nasce nel centro storico di Genova con l'intento di ridare dignità al settore del cibo da strada in Italia. L'identità grafica e il design degli interni sposa la filosofia delle ricette proposte e degli ingredienti utilizzati. Gli artigiani che hanno portato a termine il progetto e che ne hanno reso possibile la realizzazione sono tutti di Genova e i materiali usati sono tutti italiani e rifiniti a mano.
Il progetto grafico intende sposare la sapienza artigiana Italiana e l'inconfondibile stile delle Burger House più tradizionali, tentando di accompagnare l'ambiente caldo e accogliente con segni semplici e colori morbidi. Senza tralasciare, naturalmente, il colore del pane appena sfornato, della ricca carne piemontese dai toni rossi intensi e della birra artigianale con ombre more o ambrate.
 
Il Masetto - Hamburgeria Nazionale rises in the old town centre of Genova to reestablish the dignity to the street food industry in Italy. The artwork and the interior design embrace the offered recipes the philosophy of the offered recipes and ingredients. The artisans who achieved the project and who made its fulfilment possible are all from Genova and the used materials are all made in Italy and hand completed.
The graphics mean to espouse the Italian artisan knowledge with the unmistakable traditional Burger House style, trying also to harmonize the welcoming and warm ambience with simple signs and soft colours with a special care of the colours of the fresh-baked bread, the rich Piedmontese meat with intense red hues and the amber and swarthy shades of the handcrafted beers.
 
Project by: Gualtiero Masetti
 
Ph by: Barbara Gasperini
            Veronica Onofri
 
Translation by: Maria Carola Masetti