Homemade Pasta & Typical Italian Food
We'be been asked to create a name and a logo for a new fast food chain based in Formentera island, Spain.
A different kind of fast food, a real Homemade Pasta and Typical Italian Food. We came with some ideas, but in the end every proposal was going in the same direction, as italians, we love the food the way our mums always do. So, here's the simple, easy to remember, naming of the new brand: MUM.
The logo was more related to the key word Homemade, that's whay we decided to design a real manual pasta machine of the good old times. With a three letter MUM shaped pasta coming out of it.