Philips Lumea was the first semi-permanent hair removal device in the female beauty consumer market. The technology is called "intense pulse light (IPL)" or photo-epilation.
Our main line-up of archetypes consisted of 5 models, from which 3 were single-piece solutions - our main focus. The driver for these shapes/models were balancing a bulky component setup toward ergonomy and user acceptance.
The main focus of the project was designing a new so-called archetype for this new beauty category, which was done by widely exploring and gradually converging by verifying with consumers and experts.
