40 second version
Created in 2011
Worked with Masters & Savant to create a set of credentials TV commercials.
The TV campaign explains to consumers why Amstel is a premium lager by using the labels on the outside of the bottle and aligning them with the traits of the beer inside.
Credits –
Client: Amstel Lager
Agency: Owenkessel JHB
Producer: Helen D'Hotman
Creative Director: Felix Kessel (ECD) / Mike Cook / Martin Sing
Art Director: Martin Sing / Sean van der Westhuizen
Production Co.: Masters & Savant
