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    Every year, Beeline, a mobile operator, hosts an event for music and kite-boarding fans called BeeKite Camp. To promote the event, we challenged … Read More
    Every year, Beeline, a mobile operator, hosts an event for music and kite-boarding fans called BeeKite Camp. To promote the event, we challenged people to a virtual kite race, and turned their mobile phones into the controller. But instead of pushing buttons, our game was wind powered, and how are you’ve blown into your phone, affected how much wind you got in your sail. Read Less
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       BeeKite Camp
              About:
 
              Every year, Beeline, a mobile operator, hosts an event for music and kite-boarding fans called
              BeeKite Camp. To promote the event, we challenged people to a virtual kite race, and turned
              their mobile phones into the controller. But instead of pushing buttons, our game was
              wind powered, and how are you’ve blown into your phone, affected how much wind you got
              in your sail.
              From:
              Proximity Russia
 
              To:
              Beeline (mobile operator)
 
              Team:
              Andrew Kontra (creative director)
              Ekaterina Smygina (digital director)
              Oleg Savchuk (art director)
              Sergey Yanovskiy (digital copywriter)
              Danila Liginchenko (producer)