BeeKite Camp
About:
Every year, Beeline, a mobile operator, hosts an event for music and kite-boarding fans called
BeeKite Camp. To promote the event, we challenged people to a virtual kite race, and turned
their mobile phones into the controller. But instead of pushing buttons, our game was
wind powered, and how are you’ve blown into your phone, affected how much wind you got
in your sail.
From:
Proximity Russia
To:
Beeline (mobile operator)
Team:
Andrew Kontra (creative director)
Ekaterina Smygina (digital director)
Oleg Savchuk (art director)
Sergey Yanovskiy (digital copywriter)
Danila Liginchenko (producer)
