Run is a movie trailer, created as part of a promotional campaign for Jay Z and Beyonce's "On The Run" tour. I was brought in as the graphic designer for titles, with the objective to create work that reinforced the iconic and larger than life feeling the video created for the audience.
Various early sketches
Director Title
Main Title
Credits
BONUS UNUSED FAVORITES
One of the concepts considered for this project focued on the minimal style with a bit of grunge texture. It was a really fun experience to be able to design in a way that tied into JayZ's recently released album at the time "Magna Carta Holy Grail" and use light and texture to create a new atmosphere for the style. Below are a couple personal favorites from the cutting room floor.
Adding dimenstion to JayZ's "Magna Carte Holy Grail" concept
