The 2012 Cenovus Corporate Responsibility was the company's first attempt at doing the report fully online.
This enabled them to embed video, and have interative features with images, charts and maneuvering
through the information. To help shift the awareness from a printed piece to the online version a Highlights
printed piece was created with infographics to provide quick top-level info and drive traffic to the site for the details.
The inforgraphics carried through to the 2013 Corporate Responsibility Report.
This enabled them to embed video, and have interative features with images, charts and maneuvering
through the information. To help shift the awareness from a printed piece to the online version a Highlights
printed piece was created with infographics to provide quick top-level info and drive traffic to the site for the details.
The inforgraphics carried through to the 2013 Corporate Responsibility Report.
The Highlights piece used an uneven stack fold to create "tabs" for
the information - this mirrored the main sections of the online report.
the information - this mirrored the main sections of the online report.
Above: the 2012 Online Report - the colour scheme and some of the graphic elements carried through. The overal layout was kept a simple template so that the it was easily populated by Cenovus staff.
Below: the 2013 Online Report - this utilized more elements of the Highlights piece from the previous year, and layout elements were refined for the content to be populated, and make better use of the online format and space.
