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    Design interpretation of a poem featured in a curated gallery show and poetry reading called, "Full Bleed" through Red Sofa Salon's Hila Ratzabi … Read More
    Design interpretation of a poem featured in a curated gallery show and poetry reading called, "Full Bleed" through Red Sofa Salon's Hila Ratzabi of Philadelphia. Read Less
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Paper Cut-out Poem Interpretation
My copywriter co-woker Paul Siegell, a notable Philadelphia poet, asked me to create artwork for his upcoming reading for Red Sofa Salon's "Full Bleed" poetry/art show in Philadelphia. Curated by Hila Ratzabi, the show features works by Bianca Stone, Matthea Harvey, Sommer Browning, Sampson Starkweather, Jon-Michael Frank, and Annie Mok. The artists were asked to interpret the phrase "poetry comics" as a theme.

Coming from a graphic design background, I wanted my work to stand out amongst the usual imagery that comes to mind when thinking of comics. I knew that the other artists presenting would be coming from illustration backgrounds. For me, I thought of the notion of deconstructing the comic book itself. Uses of moirė patterns, exclamation points, cartoon bubbles, and other pieces come into play while incorporating imagery from Siegell's poem itself.

The three piece set encompasses one of Siegell's poems entitled,
"*WE’VE COME FOR YOUR LEGEND OF SHIFT+7*" found in its entirety below:

"Zeus pulled his electric chair up to the table saw, clutched
his forklift, his jackknifed tractor trailer, & gorged himself
on a tectonic plate of angel hair & eggplant. Some serving!
Blasé, Ptolemy meh’d the meal, but still the clink of flutes.
What do you mean exactly? scavenger hunt. The Pleiades!
From her penthouse atop the W Hotel, Cassiopeia lovingly
spooned Ptolemy’s tapioca from out of Kalamazoo to feed
the ex-Kuala Lumpurians living in Tuscaloosa—When the
ex-Kuala Lumpurians requested more, she downloaded onto
them mpegs of the chef show: Mama Enigma’s Cassava.
& then, while discussing asparagus with Degas after fuelin’
up for a whirl, Pegasus asked: How come the comfort of soft
hot pretzels hasn’t twisted into ampersands—& vice versa?"
 
Since Siegell's poem had numerous typographically strong elements (&, W Hotel, ?, !), I thought these would translate well into this notion of a deconstructed comic. Using primary colors, I wanted the audience to be intrigued by each piece individually and as a whole. Each panel is one sentence from Siegell's poem. The typography is taken from Siegell's branding, which uses a Helvetica Bold at 16pt for the majority of his work and explorations.
 
 
 
 
Flyer for show by Hila Ratzabi