LDNR
Eyewear brand identity.
Design Friendship were approached by independent eyewear brand, Eye Respect, to create a simple identity for their new sub brand LDNR.
The brief was to create a mark that hinted at the established Eye Respect origins as well as conveying the brands core inspiration, the vibrant sub cultures of London and those Londoners who make London what it is.
The brief was to create a mark that hinted at the established Eye Respect origins as well as conveying the brands core inspiration, the vibrant sub cultures of London and those Londoners who make London what it is.
The branding would be primarily used on product, this small scale application crossed with manfacturing restrictions resulted in a simplified graphic approach.
Debossed branding detail on to a glasses case.
Applied branding on to product.
Applied branding (detail).
