Identity Design
The rebrand was commissioned after the merger of Cobb and Lloyd refractories, with a goal of marketing the company as a dominant player in an already competitive industry.
The design needed to be different enough from other companies in the industry to prevent it just blending in with the crowd. This meant I had to really do my research and experiment with the design – especially focusing on a vibrant logo mark that is also simple enough to be remembered. The result is a strong identity that has given the company the momentum they wanted.
The design needed to be different enough from other companies in the industry to prevent it just blending in with the crowd. This meant I had to really do my research and experiment with the design – especially focusing on a vibrant logo mark that is also simple enough to be remembered. The result is a strong identity that has given the company the momentum they wanted.
