RICH BITCH FRIDGE!
The Rich Bitch Fridge is an Interactive fridge which connects guys at home with girls in clubs via facebook and cans of sparkling wine.
It is an innovative self-service fridge for bars and clubs equipped with animated HD screen, camera and permanent Facebook connection.
It’s a fridge filled with hundreds of RICH Secco cans turned into an interactive experience and direct sales tool. As such, it gives guys the chance to pick up as many girls in as many clubs they want – even when they sit at home.
The Facebook page that helps guys can buy virtual cans and in turn gets a friend-connect and a photo, whenever a woman accepts his offer.
In the club the girls get attracted by the Rich Bitch Fridges animations, which also explains how they can get a free drink.
All they have to do to get a can of free Rich Secco from the RIch Bitch Fridge is accept an invitation, and let the fridge take a photo of her.
The photo is sent instantly to the guy and Facebook wall posts are automatically initiated.
Some examples of the actual photos taken by the fridge!
Bronze – Mobile
Bronze – Interatctive
Bronze – Outdoor
Silver – Use of Mobile Social Media
Annual Multimedia 2014
Silver – Crossmediale Kampagne
Shortlist – Ambient Media
Shortlist – Interactive