Reyjkavik 2032

The World's largest summer event, brought to the mystery of the North Atlantic.
Reykjavik 2032 is a design research, branding, and graphic project comprising a fictional Olympic bid to be hosted by the World's northernmost capital - Reykjavik, Iceland.

Design research techniques were employed to discover and explore Iceland's eruptive landscape, its grasp of geothermal energy, its peoples beliefs and values, along with its history and wildlife to produce a meaningful collection of cultural icons to represent the island on a global scale.

DISCOVER WHAT LIES WITHIN, the Games' motto, challenges not only the spirit within the Olympic athlete, but also the mindset of the international viewer to uncover what lies bubbling beneath the surface of this beautifully secluded country. This subtle reveal of energy and insight can be seen throughout the developed Olympic pieces: the Games' logo, athlete medals, and relay torch.

photo by William Hurd
Iceland's landscape erupts in the form of explosive geysers and volcanoes. During it's Olympic Games, athletes will experience personal eruptions of power and strength. Each eruption produce a similar outcome - growth, both physically and emotionally.
These eruptions are celebrated and burst skyward in the Reykjavik 2032 logo. The cardinal symbol for north caps the purposeful negative space of the eruptions, emphasizing the city's geography and most recognizable architectural landmark, Hallgrimskirkja.
An inspiring story of Icelandic pride was shared during the project's research phase. Iceland's first inhabitants constructed their settlements with the only resources available to them - soil and trees. Over time, most of these settlements have eroded and disappeared. Today, Iceland cherishes these ancient landscapes, leaving them untouched and overgrowing with moss as an homage to their ancestors. 
Ancient basalt rock formations throughout the island inspired local architecture (as seen in Hallgrimskirkja) and the final torch form.
Paper plates were used to explore how light could be exposed from within the athlete medals, paying homage to Iceland's northern lights and unprecedented harness of geothermal energy.
Final medal designs and materials were inspired by Iceland's native wildlife. A horseshoe silhouette represents the health and strength of the island's signature horse breed, while Icelandic wool appears as the medal's ribbon, reflecting the iconic Icelandic Lopapeysa.
Nike, the goddess of victory, is present on the medals obverse in the tradition and history of the Summer Olympic Games. A surprise to most, Iceland's climate, landscape, and athletic history prove a Summer Olympic Games to be more realistic than a Winter Olympic Games.
When reflected upon, the heat from the athletes' hands produces a subtle glow through the crevices of the medal, strengthening the athlete's personal Olympic experience.
The medal's reverse comprises an anodized aluminum cap to allow access to the small thermodynamic generator and lighting mechanics inside. Its design reflects the host country's islanded geography - unique for an Olympic Games, symbolizing an isle of green surrounded by a sea of gold.
The simplistic relay torch symbolizes Icelandic pride through the metaphor of a mossed basalt rock formation. A treated wood inlay represents a coming together of the World for a common cause via Iceland's efforts to replenish their emptied forests. By planting and testing tree species from all corners of the globe, the country hopes to discover the best species for their particular climate and soil.
The vertical flame plate bows proudly toward relay onlookers, producing an undulating, flag-like flame.
photo by Zizi Zhu.
Reykjavik 2032