Gümüş is a new brand for natural spring water which source is the Suuçtu waterfall in Bursa, located in the northwest of Turkey.
The design derives from the idea of circular waves that occure through waterdrops.
The center of the waves that are spreading out all over the bottle is in the middle of the label.
We found a design formula that enables us to create a family of bottles where every size or height will still have it's own character of waves.
The distance between the waves of longer bottles gradually increase and become smoother towards the bottom. But the shorter the bottle, the closer and sharper the waves become.
Graphic Design Direction: Bülent Erkmen (BEK Tasarim)
Graphic Design: Haluk Tuncay, Baris Akkurt
Photography: Serdar Tanyeli
