• Add to Collection
  • About

    About

    Client: Starwood / 1 Hotels - Year: 2013 / 2014 - Project: We worked closely with Barry Sternlicht, visionary behind W Hotels, and his team to de… Read More
    Client: Starwood / 1 Hotels - Year: 2013 / 2014 - Project: We worked closely with Barry Sternlicht, visionary behind W Hotels, and his team to develop a strategy, identity and brand language for his newest vision, 1 Hotels: a luxury chain launching with three properties in Manhattan, Brooklyn and Miami. "Every 1 is different.” All inspired by the the nature of their location (indigenous and cultural), we created a flexible branding system inspired by each hotel's unique location along with comprehensive guidelines, a brand book and collateral (marketing, internal, etc). We also partnered with digital agency Possible for art direction of the brand’s website as well as the creation and curation of online content. Credits: Agency: Mother New York / Mother Design Creative Direction: Christian Cervantes / Michael Ian Kaye Design: Chris Rogers / Jules Tardy Mother: Krystle Loyland / Julia Reisen / Renee Rauchut / Nick Feder Copywriter: Martin Baker / Marisa Aveling Strategist: Jasmine Clark Website: Possible Read Less
    Published: