Concept Idea:
Imagine a 25 years old woman. She’s making her living, she has high ambitions. Sometimes she dreams about flying away from everyday life but she feels there is something holding her down; like she’s locked up in a cage. It drives her mad, especially that she sees other people flying around freely.
Longing for something is exciting. Unfulfilled desires are romantic. They make you mad but at the same time they give you dose of adrenaline that moves you. ‘Madness’ locks up this feeling of desire to be free in a little cage for you to keep.
I considered several outfit styles to suit the window display's mannequin.
Concept for a store window display.
