Morinel Studio emerged as a response to the growing demand for design and strategy solutions that transcend the conventional standards of today's market. The design studio specializes in branding and brand strategy services, with a clear competitive edge: an exclusive focus on high-end products and services, mainly in the luxury market.
Many companies, especially agencies, need help defining their target audience in the creative market. They often opt for a generic model catering to various niches, preventing them from building authority and effectively addressing specific needs. Given this scenario, the founder was confident in focusing on the luxury market. This is a universe in which they have always been immersed—whether following global fashion trends, the inspiring journeys of great entrepreneurs, or the emergence of small brands that value high-end services.
By combining passion, interest, and technical expertise, Gustavo, the founder, recognized the need to concentrate efforts on this audience from the beginning. Given the significant changes in the global landscape and the vast market potential, the company is convinced of a growing demand for specialized services in this area.
