The lottery game Il Gioco del Lotto had just introduced a new option for the players: Ambetto.
It allows people to win, even if their numbers are not drawn. We explained it with a national TV campaign based on two twins with identical habits. A surreal story to make everybody clear that even if they play the same old numbers, now they can have one more chance to win.
Or one of them at least.
CREDITS
CEO & Chief Creative Officer: Sergio Rodriguez
Chairman & Chief Creative Officer: Enrico Dorizza
Executive Creative Director: Flavio Mainoli
Copywriter: Fabio Caputi
Art Director: Fabrizio Grillotti
Production Company: Filmaster
Director: Marco De Aguilar - Dop: Luca Robecchi
Year: 2013
Copywriter: Fabio Caputi
Art Director: Fabrizio Grillotti
Production Company: Filmaster
Director: Marco De Aguilar - Dop: Luca Robecchi
Year: 2013
