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    Global brand identity
A new positioning for a global brand
We positioned Breville as the true product innovators in their category to create more distance between their competitors, particularly  in the overseas markets. We drove a strategic process that defined their position as ‘food thinkers who create simple moments of brilliance’. A clear vision and position in the market place. A simpler brand architecture and new identity system that aligns all the touchpoints from media to instore point of purchase.