The concept behind this illustration is based on the appropriate visual communicating of the article of my choice,
speaking about design agencies business plan solutions. This multi tool, army knife is metaphorical in comparison to a stable design agency. Each tool can be thought of as each designer and marketing specialists, specializing in their own specifi c and unique fi elds. The employment of different specialists in one agency full capable is one of the solutions mentioned on the article. “Failing to plan is planning to fail” is a quote from the article that also inspired and informed my concept because a having an army knife is a best plan one can have.