American Express and PAYBACK- India’s largest loyalty programme had come together for the first time with the new American Express PAYBACK Credit Card – A Card with most rewarding proposition of offering points and benefits from both the partners.
Jodi Batao, Goa jao
A simple contest on the web and Facebook where users were asked to choose their favourite Jodi, share it with friends on Facebook and get votes to win a trip to Goa.
The contest was amplified on the web and social media through a series of banners, engaging posts on Facebook and a short animation film on Youtube.
