ACC Member Value Prezi
In telling the story and mission of the American College of Cardiology (ACC) to current, new, and prospective members, the ACC Member Value Prezi presented two unique challenges.
 
The first was to tell the story in an engaging and visual manner. To do this, we started with the base ACC branding, expanded the color palette, and exteneded it to our bank of downloaded and internally-created visual iconography and illustrations. Eschewing Prezi's stock typography and general aesthetic/design options, we built the visual presentation from scratch, importing all of the images into Prezi and creating "hacks" to cheat the general workings of Prezi to create the storyboard flow and effects we desired.
 
The second was delivery and presentation. Since presenters were on the road and sometimes without online access, we provided them with USB drives containing both MAC and PC versions of the Prezi. The MAC version, for presenters with Apple laptops, allowed us to disregard Prezi-recommended maximum file and image sizes in order to achieve effects not normally possible with Prezi. The PC version, for presenters with PC laptops, is essentially the same, but with a scaled-down images and finishing sequence in order for the Prezi to run on Windows.
Prezi for MAC
Prezi for PC
The ACC Member Value Prezi storyboard. The black lines represent the template of the prezi screen. On the right, you'll notice that the screens are wider. This was where we broke Prezi's rules, enabling us to achieve whole-screen fade animations. While this works on a MAC, it doesn't work on a PC, so we created a second version featuring an alternative finishing sequence to enable the Prezi to function on Windows.
The opening sequence; the request was for a "Matrix" style feed-in of text. This was later modified to this typographic mosaic, in which the screen becomes overwhelmed with text, convenying the changing and cluttered nature of Health Care. Acheiving this effect in Prezi took some careful design and execution in order to line-up each frame exactly for the fade animations to work seamelessly.
The Prezi focused on five main topics of the ACC story, and the opening scenes for each topic were done with typographic consistency and theme illustrations. Our goal throughout this whole project was to keep the Prezi as easy to follow as possible, which we acheived with the consistency of illustrative and iconographic style, palette, and typography.
Select scenes from each of the five topics; working vertically, you can see that there were further veins of visual consistency in order keep the overall presentation bold, visual, informative, easy to follow, and most imprtantly, not overwhelming the viewer nor the presentation's message.
ACC Member Value Prezi
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ACC Member Value Prezi

Prezi, built on Illustrations based on the branding of the American College of Cardiology's branding, designed to sell the story and mission of t Read More
5
152
0
Published: