DESIGN OBJECTIVE:
Create a new bread package design for THE ONE bread that conveys FRESHNESS DELICIOUSNESS
INSIGHT:
Do you recall the smell and the incredible shape the bread has as soon as it comes out of the oven? This is the moment that portrays the bread in its absolute freshness.
the ‘JUST-BAKED’ BREAD moment
IDEA:
The idea is to convey that ‘freshly baked moment’ by putting the bread in a pan.
Notice the difference in this picture between the bread in a pan and the one without. The bread in the pan inspires much more FRESHNESS than the one without.
I added a PAN, ok.
But I also needed to work on the covering bag...
I thought about the element than you usually use to get the pan out of the oven: GLOVES!!
The typography was made in a handwritten rough font, conveying a 'floury' 'chalky' feeling.
The typography was made in a handwritten rough font, conveying a 'floury' 'chalky' feeling.
HERE IS THE END RESULT!
FEELING HUNGRY? ;)
FEELING HUNGRY? ;)
