Mosami is an ethical jewellery brand whose products possess both aesthetic qualities and a strong symbolism inspired by flowers. This duality, expressed by the strapline ‘beautiful & smart’, informed the design of the identity. The logo combines simple, elegant typography with a dynamic stroke, which conveys the empowering qualities of the pieces and alludes to the brand’s roots in nature. All identity elements are inspired by this connection. The overall look & feel is muted, refined and contemporary, giving full prominence to product and model photography.

Model photography by Sarah Maingot.