Project // SYNTHIKAT
Client: SYNTHIKAT
Quick overview: SYNTHKAT is a music producer and beat maker based in Leipzig germany. He offers a wide range of services, from album recording over workshop to mastering.
Problem: No existing identity to present the business to the potential clients.
Workflow:
1. Analyzing existing visual apperance and the client himself
2. Searching for keywords that reflect the spirit of the community
3. Prioritizing them and translating into imagery
4. Start to create concepts for the brand identity inspired by existing imagery and the prioritized keywords
5. Review
6. Choosing a concept
7. Refining the concept
8. Creating case studies
9. Deliver the project
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