Brief: Get people to drive less and walk more to reduce air pollution.

 

 

Brand: Mountain Dew

Brief: Get the attention of the market and build awareness for the new MD 400mL Neon pack.

Output: Activation and Radio

Work #2
Brand: Saridon
Brief: Get the market to become aware of Saridon's effectiveness; own the "severe headaches" category
Output: TVC Script

 

 

Work #3
Brand: SM
Brief: Develop a print ad that highlights SMNE’s The Great Northern Sale as one of the biggest sales promotions of the north, emphasizing the mall’s unique branding – premium and edgy. 
Output: Print

Concept: Layers

Work #4
Brand: Doublemint
Brief: Develop a radio ad that would associate Doublemint with how good it feels to make a positive connection. Use the tagline, "Start Something".
Output: Radio script

 

 

Work #5
Brand: Pedigree
Brief: Get Filipino pet owners to be aware of the benefits that their dogs get when fed with Pedigree instead of human food.
Output: Activation

Work #6
Brand: Emperador Deluxe
Brief: Communicate that Emperador Deluxe is imported from Spain.
Output: Outdoor

Work #7
Brand: M&M's
Brief: Make the brand more relatable to the local market.
Output: Digital

Final Work
Brand: DOT
Brief: Encourage frontliners (taxi drivers, vendors, et. al.) to participate more on tourism efforts.
Output: IMC