OBJECTIVE Design a movie poster and branding for an upcoming documentary about the issue of ocean acidification.
GOALS Create a design that is simple, bold, and eye-catching to people who are not normally interested in environmental issues. The goal was to portray this using bold and contrasting colors and unique visuals.
SOLUTION Through the use of rolled out paints and letterpress design, the poster is given a sense of something being eroded away. The overall feel is something that is easily noticeable and striking.