Inside cover - opening spread for Williams Spring / Summer Catalogue
A visual was placed as a background on the first page to draw & engage viewers on a higher level.
Responsible for:
Responsible for:
Art direction on photography
Design & layout
Retouching
Finished art
Launch campaign for Jag Clothing - Above the line large format advertisement
Responsible for:
Art direction
Design & Layout
Finished art
Pitch & print advertising campaign (agency) for the new ‘Imperial’ living apartments in Doncaster.
This was designed with a minimalist approach, using simple shapes, allowing high quality imagery and colours tell the visual story. The white strip at the bottom represents the horizontal strip taken from the logo. The entire layout was designed strictly in keeping all elements to the grid.Top Left:Front cover and selection of pages throughout.Bottom:This spread features full hero shots of the main living areas, plus extra closeups of the living features. Right:The press and also HTML email advertisements with details about the upcoming property developments.
This was designed with a minimalist approach, using simple shapes, allowing high quality imagery and colours tell the visual story. The white strip at the bottom represents the horizontal strip taken from the logo. The entire layout was designed strictly in keeping all elements to the grid.Top Left:Front cover and selection of pages throughout.Bottom:This spread features full hero shots of the main living areas, plus extra closeups of the living features. Right:The press and also HTML email advertisements with details about the upcoming property developments.
Responsible for:
Art direction
Design & layout
Pitch & print advertising campaign (agency) for the new ‘Imperial’ living apartments in Doncaster.
This was designed with a minimalist approach, using simple shapes, allowing high quality imagery and colours tell the visual story. The white strip at the bottom represents the horizontal strip taken from the logo. The entire layout was designed strictly in keeping all elements to the grid.Top Left:Front cover and selection of pages throughout.Bottom:This spread features full hero shots of the main living areas, plus extra closeups of the living features. Right:The press and also HTML email advertisements with details about the upcoming property developments.
This was designed with a minimalist approach, using simple shapes, allowing high quality imagery and colours tell the visual story. The white strip at the bottom represents the horizontal strip taken from the logo. The entire layout was designed strictly in keeping all elements to the grid.Top Left:Front cover and selection of pages throughout.Bottom:This spread features full hero shots of the main living areas, plus extra closeups of the living features. Right:The press and also HTML email advertisements with details about the upcoming property developments.
Responsible for:
Art direction
Design & layout
Screenprint designs for event merchandise -
Formula One 2007 (top) & Australian Open 2008 (bottom)
Formula One 2007 (top) & Australian Open 2008 (bottom)
The only requirement for this brief was the correct usage of the official logos and branding rules to be applied to the selected merchandise range, the remaining brief was open and quite relaxed.
Responsible for:
Art direction
Illustration
Design & layout
Finished art
Double page spread from the Williams Spring Summer Catalogue 2014/2015
Responsible for:
Art Direction on photography
Design & layout
Retouching
Responsible for:
Art Direction on photography
Design & layout
Retouching
Finished art
Mary Kay - Annual Awards Brochure (Front cover & inside page sample)
Responsible for:
Art directing the photoshoot
Co-ordinating product photography - in liaison with a professional stylist.
Design & layout
Image retouching
Finished art
Photography credit: R. Lowe Photography Studios
Mary Kay - LookBook
Responsible for: Design & layout
Finished art
Created in Adobe InDesign & Photoshop
Visual Merchanising / Point of Sale for Mathers - Large format window poster
Responsible for:
Art direction
Design & layout
Finished art
Packaging Design
Retail / FMCG Packaging design
Sold in Kmart Australia for the 'Smash' BBQ Range
Responsible for:
Art direction on photography & props
Design & layout
Packaging design
Finished art
Created in Adobe InDesign, Illustrator & Photoshop
