For the architect, Laura Baquero, no two projects are the same. She is constantly reinventing herself to adjust to the needs of each new client, from the moment she presents her card to the moment her work is complete. We aimed to transmit these values in this identity using the least possible artifice. The personalized attention which is Baquero’s hallmark starts with her stationery, which is necessarily hand-made. There is no single logo; – there are as many as can be created from the points on the grid graph which symbolizes the precision of architectural work.