Client: Rock Sloth
Concept: The logo and secondary elements for Rock Sloth needed to reflect the vibrant personality of the brand while maintaining a modern sense of professionalism.
Outcome: With influence taken from traditional cartoon forms, the 'sloths' were created using circular shapes to appear youthful and approachable. Likewise, the alternating colour scheme (orange, blue, green, and violet) is bold, bright and versatile which reinforces Rock Sloth as a friendly, high-energy children's entertainment, party and events provider.
Concept: The logo and secondary elements for Rock Sloth needed to reflect the vibrant personality of the brand while maintaining a modern sense of professionalism.
Outcome: With influence taken from traditional cartoon forms, the 'sloths' were created using circular shapes to appear youthful and approachable. Likewise, the alternating colour scheme (orange, blue, green, and violet) is bold, bright and versatile which reinforces Rock Sloth as a friendly, high-energy children's entertainment, party and events provider.
Thanks for looking!
~ y
