In my hometown, whenever a taste of home food, natural, pure water is sweet, thick, not by its unique local colour was deeply touched. In more than ten years ago, "Hongfu Ji" predecessor "Fu Hong HOTEL opened, the development so far, has enjoyed high reputation in the local, many struggle stability outside of the home, back to the hometown must finish a sweettaste of home in the "Fu Hong HOTEL ".
The HOTEL without the brand positioning, brand promotion, only verbal known as "Fu Hong HOTEL ". There are certain binding this to the HOTEL itself development. If you want to in the fierce market competition in catering brand, get more consumer recognition, must bedifferentiated brand positioning, let culture catering brand to let people know and love, let the brand value rising, truly reflect the culture catering brand value.
The graduation design topic is the Henan Nanyang Hongfu Ji promotion of corporate image design brand catering Co. ltd.. Henan Nanyang Hongfu Ji catering brand positioning brand catering culture as one of the unique representative, have profound brand culture, is the representative of the local restaurant brand. The corporate image design for the special idea ofHongfu Ji catering brand, join Hongfu Ji catering brand symbol of culture, embodies the "HongfuJi" historical and cultural connotation and regional features and local colour.
Hongfu Ji catering brand image in addition to unity, to highlight its strong regional brand culture and unique, but also work in the propaganda form. Below is for Hongfu Ji catering brandcreation, brand illustration, also as Hongfu remember auxiliary graphics catering brand packaging, publicity and a series of.
Our local flavor characteristics of farmhouse in order to maximize the retention of the original, sothe use of traditional print form. Above the picture as a text, "Ju Honghong Hannaford, Fu ShanJiaqing" as Hongfu remember brand spirit, advertising, print is about a two farmers in their own small courtyard, eat chicken beef cattle, full house, Hongfu two people as the hotel dispensers,sitting on the table before the eating scenes, beside the cultivated land farm life, water,agricultural implements, mean that the hotel ingredients natural, organic, pollution-free. The whole picture vision clear, combination of density, interesting, embodies the orientation andcharacteristics of Hongfu Ji catering brand, laying a solid foundation for the later Hongfuremember each part of brand image.
Below is the graduation design exhibition exhibition situation
"Chinese characters" is a kind of power in China, a sustenance, a meaning, a core concept ofinheritance, Hongfu remember restaurant brands in the "Ju Hong NAFO, Fu Shan Jiaqing,flourishing happiness, simple natural." On the Chinese traditional culture is a kind of sustenance, Hongfu Ji catering brand is touting the brand culture and brand strength, so in thepropaganda of the brand positioning, the Chinese word is a kind of technique of expression andstyle, to add a modern way of expression on the basis of Chinese tradition, to represent thecharm of the text, the more prominent Hong Fuji catering brand heavy sense and cultural sense.
"Print", "screen printing", "wood carving", "printing", a common component of the method ofHongfu remember brand propaganda way, makes Hongfu brand more originality, in terms of publicity more features. Below is the brand application part, postcards and promotional leafletalso with the overall style tableware is consistent. Through constant practice, constantly seekingspecial brand results with movable type printing printed a special logo hung Fuji. With brand recognition.
Agricultural products as a large sign farm Hongfu Ji taste, after continuously explore, 10 years of continuous improvement, and constantly bring forth the new through the old, based on uniquefarm flavor, add a lot of crop variety and unique taste of meat, so hung Fuji series of agricultural products is not broken maintain a fresh vitality, sustainable development, progress, so thepackaging and promotion costs, both to save cost, and unique passion keep farm flavor, so usemore concise, generous kraft paper bag, carton packaging of agricultural products.
Packing diagram figure is part of agricultural products. Display area is limited, only show part.
Poster design is divided into three, respectively to the different manifestations of the same theme: the first is through the design of the enterprise's core idea and standard font, postertakes the form China traditional symmetrical, extracting principal graphic illustration prints in thebrand from Hongfu Ji, integration and the traditional poetic couplet shape, give a person withdear approximate met, and the grand and magnificent feeling. Second pieces and third pieces ofdesign methods is the same, symmetric illustration extraction graphics and the traditional Chinese pictures, layout and small different visual center, all demonstrate the unique and the times of Hong Fu Ji brand culture.