Ready, set, ACTION!
 
Action cameras had become a definitive category. People love capturing their adventures, but the current user experience demands the person filming give up some of their fun to focus on the video. There’s also a lot lost in the footage: cameras see what we see, despite the fact action happens all around us. We thought the 360 technology makes for a perfect answer: let’s make an awesome action cam that captures everything around and above us. No more friends’ nasty snowboarding spills missed. No awesome shark shadows in the wave gone unseen. No jumps skipped while filming someone else’s fun.
 
 
Experience, uncomplicated
 
The concept of filming, then plugging in the camera, downloading GB of data, sifting through, editing and beautifying on one’s computer to finally share with the world seems a terribly cumbersome experience. What if we clicked a single button to record, previewed videos right on the phone, “liked” only the interesting bits and shared the good stuff on social media instantly? That sounds far better, doesn’t it? Great: that’s what we’ll do.
 
 
Built like a tank. Crafted like a crystal
 
We built the 360fly Action Cam for battle. Whatever the adventure is, it takes the beating alongside the user. That doesn’t mean it should look like a tank. Or resemble an industrial device. It should just be able to beat one up in a streetfight. The surface of the device is shaped like a crystal, adorned with 360 unique shapes. Boo-yaa.
 
 
 



Tooling and Testing
 



360˚ Camera
The surface of the device is shaped like a crystal, adorned with 360 unique shapes.
 



Brand Identity
 



Packaging
 



Accessories
 



App
Click a single button to record, preview videos right on the phone, “like” only the interesting bits and share the good stuff on social media instantly.
 



Website
 
 
 
Work  
Strategy . Concept . Product . Application . Identity . Packaging . Website . Supply Chain
 
Team  
Mladen Barbaric . Minkyu Choi . Minsung Bae . Sungmoon Kim . Bon Kim . JP Park . Justin Lee Edgar Moon . Denis Olenik . Olga Pechanko . Den Brooks . Boris Barbaric . Eric Kim . Bryan Kam . Katie Oh