As part of our final portfolio showcase at school, I was required to brand myself as a young graphic designer going out into the industry.
Over the course of the year, I discovered that I had a peculiar interest towards hand-generated styles and design work. I especially found African themed designs interesting. Therefore my concept centered around taking African inspirational work and creating a theme that best described me. The concept is centred around black magic, which is widely used in the African continent, looking specifically at Nigeria and South Africa. I used the term black magic as an ambiguous term that refers to black "juju" magic and black magic as in my ethnicity and the work that I produce, which is the "magic". The idea is to describe myself as a "cure" of bad design, playing on the ideas used by witchdoctors to describe themselves.