Self Branding - Black Majik
As part of our final portfolio showcase at school, I was required to brand myself as a young graphic designer going out into the industry.
 
Over the course of the year, I discovered  that I had a peculiar interest towards hand-generated styles and design work. I especially found African themed designs interesting. Therefore my concept centered around taking African inspirational work and creating a theme that best described me. The concept is centred  around black magic, which is widely used in the African continent, looking specifically at Nigeria and South Africa. I used the term black magic as an ambiguous term that refers to black "juju" magic and black magic as in my ethnicity and the work that I produce, which is the "magic". The idea is to describe myself as a "cure" of bad design, playing on the ideas used by witchdoctors  to describe themselves.

 

  
 
Black Majik logo
logo Icon development -  For the logo, I had to draw a silhouetted shape of my head and afro, then I replaced the eyes with the shape of the African continent

 
Type development - hand-generated the type to consistently flow with my logo icon and carry the theme of black majik voodoo. 
 
Corporate identity
Curriculum vitae
Digital CV
 
Self Branding - Black Majik
24
274
3
Published:

Self Branding - Black Majik

personal branding as a junior graphic designer. Black majik, the cure of design
24
274
3
Published:

Creative Fields