Collapsing Sun Threads | Brand Identity

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Round, detailed logo with brand colors to be used on the website and miscellaneous formatting.

The Challenge

Develop a logo and brand identity for a business that specializes in t-shirt design and merchandising. The company, Collapsing Sun Threads, is a small business focusing on creating merchandise for it’s own brand, such as: t-shirts, stickers and posters.

The Solution
Develop a logo and brand identity for a business that specializes in t-shirt design and merchandising. The company, Collapsing Sun Threads, is a small business focusing on creating merchandise for it’s own brand, such as: t-shirts, stickers and posters. The brand will be unique and edgy. Customers will see quality product. Customers will have confidence in the brand and think of the company when they need unique threads. The branding will compare to other clothing brands. The idea that everyone has select styles in clothing will push the company further into it’s own niche. The brand will be associated with bold typography and solid red and black colors.

Brand Message
Define Your Style. Bring The Collapse.

Target Market

The expected customers are 16-30 year old men and women who look for a edgy and unique clothing brand. They have an income level high enough to afford custom made t-shirts and apparel. Many are finding their own place in the world, a new identity. They are likely just out of college or are in high school.

Flat, in-line logo

The Concept
I wanted the brand mark to be creative and link it to “godliness.” The goal was to make a unique, bold, easily recognizable mark that could stand out.