The brief was to address the issue of how dry shampoo is seen to be inefficient in terms of cleanliness.
Insight:
Women with long hair have a tendency to trap unwanted smells (smoke, food, oil).
Idea:
Instantly Clean
Strategy:
To use visual metaphors to show how unwanted smells can ruin even the best hairdo.
Batiste will then be the brand they can use to instantly remove these smells.
(These are scamps done up for a school project. Images are not taken by me.)
