Development of premium spice - 100% integrated project developed by a group of students of the Higher School of Branding. The tasks addressed in the design: research, positioning strategy, the platform of the brand, verbal identity, corporate branding, and development of the brand style in communications.

A hallmark of the brand became clear differentiation from competitors, namely mono product (the quality of which is confirmed by its own laboratory QUALITY CONTROL LAB), product range, the innovative packaging and a wide range of professional accessories for the kitchen. The metaphor of the brand - "tools professional high cuisine".

The system design of the brand is based on the positioning - "high quality product for professional purposes". Selected European minimalist style emphasizing product status and ownership of the target audience.

In the result of the project a brand HAUTE* received effective umbrella development of becoming a truly professional attribute on the territory of high cuisine.

Design team:
Project Manager: Regina Naumova
Strategist: Karavayniy Alexey
Strategist: Anna Lukinova
Art Director: Gennadiy Lyutov
Designer: Dmitry Lapshin
Curators of the project: Sergey Lelikov, Alexander Demenko, Andrey Kozhanov