• Add to Collection
  • About

    About

    First-round concept moodboards featuring illustrated type
    Published:
For too long desserts have been in last place. Always served behind the veggies, the casseroles and the turkey. But why? Everyone knows that holiday flavors taste best in cakes, pies, cookies, breads and bars. That's why this holiday season we're changing the rules. We'll eat our pumpkin pie before our green beans and our sugar cookies before our stuffing. Through dessert-centric messaging straight from the mouths of sweet-toothed enthusiasts everywhere, we'll start a delicious new holiday trend -- #DessertFirst

These typographic illustrations were early concept art developed for a Baking Scale program. Digitally, #DessertFirst would encourage followers to take to social media and show us how they do #DessertFirst on Instagram, Twitter and Facebook. User-generated quotes and captions would be illustrated in style and offer followers the chance to win a year's supply of baking goods along with a customized apron with the winning #DessertFirst typographic illustration.