PAZ
Concept, Packaging Design & Branding
The project consisted of creating a Spanish brand of tea that brings the customer a feeling of peace “PAZ”. People need permission to relax in a stressful world, and what better way to relax than to drink a delicious exotic tea that brings the customer messages of peace and tranquility (Spanish and English).
The tea evokes the feeling of sitting in a cool courtyard, overlooking the mediterranean, and drinking
PAZ TE.
PAZ TE.
The proposal consists of a series of 4 printed boxes. The boxes are displayed vertically and opened
horizontally. The prints on the boxes are interchangeable and they work well together in creating a strong shelf appeal. Each box has a spanish and english blessing. The typography has been inspired by Spanish street graffiti and signage. Each tea bag cover reinforces the many messages of peace in both languages.
The boxes areso lovely that they can be reused after the tea has been finnished.
