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We were given the challenge of extending an existing brand into the home category with products such as appliances and decorative accessories. K… Read More
We were given the challenge of extending an existing brand into the home category with products such as appliances and decorative accessories. Kate Spade seemed like a natural fit. The brand has a strong style and followers who would be eager to bring the signature style they love to the rest of their home with accents that stay true to the brand. The new “Uptown” line covers the entire house; from appliances and dishes for the kitchen to accent pillows for the couch and everything in between. The fashion roots of the brand are referenced with the photography style on the boxes. The personality, as well as the existing product line, of the company also is showcased through the use of Kate Spade accessories interacting with the products. Read Less
Published:
Package Design Three, Fall 2010
We were given the challenge of extending an existing brand into the home category with products such as appliances and decorative accessories. 
Kate Spade seemed like a natural fit. The brand has a strong style and followers who would be eager to bring the signature style they love to the rest of their home with accents that stay true to the brand. 
The new “Uptown” line covers the entire house; from appliances and dishes for the kitchen to accent pillows for the couch and everything in between.
The fashion roots of the brand are referenced with the photography style on the boxes. The personality, as well as the existing product line, of the company also is showcased through the use of Kate Spade accessories interacting with the products.