In Phase II of this campaign, DairyMax asked for a word that would work for the Health and Wellness division. Healthy was the first and best solution featuring letters made from dairy related foods as well as a few icons representing good health. Once again Balcom Agency hired Chris Labrooy to bring the concept to life, which he did with precision and vigor. Here, the word Healthy is featured in a refrigerator.
An alternate version of "Healthy by nature" featred on a green background, for instances when the refrigerator is not the best option.
Balcom Agency hired Chris Labrooy to bring the concepts to life. AMAZING was the first word to be created, and boy is it!
Program ad featuring the new concept.
Application of the word AMAZING on the DairyMax website feature carousel.
Balcom Agency hired Chris Labrooy to bring these concepts to life. BUILT is the focal point of the Chocolate Milk campaign directed at High School and College athletes. Chris did a fantastic job of bringing this idea to reality.
Example of an ad featured in Dave Campbell's Texas Football program.
Example of an ad featured in the Texas UIL Volleyball Championship program.
Balcom Agency hired Chris Labrooy to bring these concepts to life. YUMMY was the next tasty word to be created.
Example of the word used in an email.
The original concepts: Letters made from dairy related things, or things that are in some way affected by or attributed to dairy. The word AMAZING was created for consumer-facing messaging; YUMMY was created for Health and Nutrition materials; BUILT was created for a Chocolate Milk initiative specifically aimed at high school and college athletes.
