FADU—Federação Académica do Desporto Universitário stands for union, dynamism, strength, intelligence, competitiveness, and challenge. We proposed to create a system that structures FADU and conveys professionalism, dedication and seriousness.
Each discipline has an assigned signature, creating a structure to the level of a Olympic organization. Such approach, allows to grow this identity communicating efficiently in internal and external fronts. Combining those concepts with a representative element of sport and success, we were able to develop a strong and dynamic shape inspired by the shape of laurel wreath.