Corporate identity design for a hospital that offers treatment through Ayurveda - an Indian traditonal form of medical practice that provides medication from natural sources.
USP: offering traditional medication that is backed by scientific research and technology
The requirement was to extend the positioning of the brand as a modern, global, scientifically backed yet seeped in tradition, shastras and core healing as well as creating a name for it.
The name tritattva is derived from sanskrit.Tri refers to the number 3 and tattva means elements/core elements. Therefore, tritattva means three elements (of the brand).
Significance of the form and the name of the brand
Thank you!
