Russ Welch's profile

BNY Mellon identity

Corporate identity designed and art directed across all touchpoints in multiple languages.

BNY Mellon combine the skills of their various specialist investment companies and this business model was communicated through photography of a range of different architectural styles: “Creating powerful investment solutions takes the right architect”
The identity was expanded and developed to include other syles of imagery and graphics whenever a piece needed a more bespoke and individual identity.
BNY Mellon identity
Published:

BNY Mellon identity

Corporate identity designed and art directed across all touchpoints in multiple languages. BNY Mellon combine the skills of their various specia Read More

Published: