Indonesians eat all parts of beef, mutton and chicken. They eat beef ribs and tongue, chicken head and claws, mutton brain, intestines and so on.
The challenge has always been on how to cook these parts into delicious meals.
Bango Sweet Soy Sauce campaign bring out inspiration of various types of food you can cook with each part of the meat, in a simple, familiar yet interesting visual people usually see at meat/butcher area: the meat diagram.
It easily inspires people to try cooking their favorite dishes at home. And most important, they buy Bango to cook the dishes with. Because after all, anything tastes delicious with Bango.
Agency: Lowe Indonesia
Creative Chief Officer: Roy Wisnu
Executive Creative Director: Firman Halim
Associate Creative director: Nurman Priatna
Grouphead: Fanny Pardiansyah
Art Director: Lucianne Putri, Vito Winarko
Copywriter: Dhannisa Nurfira
Photography:Utomo Rahardjo
Print Production:Handayani Wirdan
Account Executive: Fanny Meliana,Raufi Khaerunissa, Putty Chaeronissa, Audi Primanti
